About Zizi

We had a change of heart

We were worried about our heart health, so we teamed up with Doctors, Scientists and Dietitians to create the first once-a-day supplement bar.

"You have high cholesterol" the doctor told me. I was terrified.

Both of my grandfathers died young of heart attacks (at ages 50 & 62), and I wanted to be there to see my kids grow up.

My doctor said to diet & exercise, but I was only able to lower my LDL from 165 to 131.

With supplements, a plant-based diet and follow-up testing I was able to further lower my LDL to 106.

I stopped worrying about my cholesterol. But I had trouble sticking with supplements. So I worked with 3 doctors, 2 dietitians, 2 food scientists and a biochemist to create the Zizi Bar.

Delicious, easy to eat, and packed with plant-based botanical supplements. Try the Zizi Bar out, I'm sure you'll love it too.

— Reece Kresser, Founder

I lost a grandmother to heart disease and nearly lost my father from a heart-attack (he was only 46).

My other grandparents have battled heart-disease as well and many of my family members take statins to treat their high cholesterol.

I have a family history of heart disease and high cholesterol.

I felt challenged to live a long and healthy life when we had our first son. I wanted to change the narrative.

When I met Reece, Zizi became the perfect opportunity to leverage my personal convictions around heart health for the greater good of others.

— Cameron Mason, Cofounder

We are learning about untreated high cholesterol & how to fix it

High cholesterol is a massive problem

One-third of deaths in the United States are caused by heart disease. Two-thirds of people with high cholesterol are untreated.

We've found that most people with high cholesterol know they have it, are worried about it, but don't want to or are unable to take statin medications or supplement pills.